Our Marketing Process
Key to our AI Connect Marketing Program is our process.
We believe in "leaving no stone unturned."
While we utilize the impact of a CannabisTalks video, the key to our program is our distribution.
We combine general website, email, and social media distribution with our proprietary AI-driven targeting.
A strategy call is held to enable us to better understand your company, its current operations, and most importantly, your plans for the future and your business and financial objectives.
Post production of your CannabisTalks video includes adding graphics, titles and inserting if desired, images or video clips.
Your email, phone, and/or website link is added to the video.
We utilize our artificial intelligence targeting to identify appropriate additional recipients, based on factors including your industry or sector, location, and your company's business and financial objectives.
We provide you with an email template featuring your CannabisTalks video. It can be sent to your customers, prospects, shareholders, and other business contacts.
We prepare a script as an outline for your CannabisTalks video and send it to you for your review, suggestions, and feedback.
Your CannabisTalks video is posted to the Cannabis and Hemp Insider website. All registered members receive an alert with the CananbisTalks video.
It is also distributed to our proprietary cannabis email distribution list.
If your company also has financial or investment objectives, your CannabisTalks video can also be distributed to our proprietary cannabis-friendly investor database of 7,000+.
A press release is prepared and distributed through a wire service announcing the availability of your CannabisTalks video.
Distribution of the press release includes major news publications, targeted journalists, and selective social media.
We provide you with spreadsheets of both unique opens of your CannabisTalks video, as well as click thrus to your website. We suggest that you send follow-up emails.
Your CannabisTalks video is recorded over Zoom. It can include up to three representatives from your company.
Your CannabisTalks video is posted to appropriate social media groups, including the five cannabis related groups we sponsor at LinkedIn.